Jazz and Samsung Electronics have signed a strategic partnership to make AI-enabled and 5G smartphones more affordable and accessible across Pakistan. The agreement was signed on October 19, 2026, at Samsung’s global headquarters in Suwon, South Korea.
What happened?
Jazz, Pakistan’s leading connectivity provider, and Samsung Electronics announced a collaboration focused on three areas: device affordability, access to Galaxy AI features, and digital payments through opportunities around Samsung Wallet. The partnership combines Jazz’s connectivity, retail presence, and customer reach with Samsung’s mobile devices and AI capabilities, with the broader goal of supporting digital and financial inclusion in the country.
Key details
- The companies plan to offer instalment plans and trade-in programmes to reduce the upfront cost of buying compatible Galaxy AI and 5G-enabled smartphones.
- The collaboration will promote access to Samsung’s Galaxy AI features on more devices.
- Digital payments are part of the plan, with potential integration opportunities involving Samsung Wallet.
- Speaking about the partnership, Kazim Mujtaba, President of Jazz GSM, said making AI accessible starts with the smartphone in people’s hands, and that affordability, connectivity, and ease of use all matter.
- Ryan Na, Managing Director of Samsung Electronics Pakistan, said the partnership combines Samsung’s mobile technology with Jazz’s reach to bring Galaxy AI to more consumers.
What it means for people in Pakistan
For ordinary mobile users, this partnership could make it noticeably cheaper and easier to upgrade to a modern 5G smartphone with AI features. Instalment plans and trade-in options lower the biggest barrier for most buyers, which is the upfront price. If Samsung Wallet integration moves forward, everyday payments could also become more convenient for Jazz and Samsung users.
Source: Original report by Telecompaper. Also reported by OK! Pakistan and Sunday.
