Thatta Cement Company Limited has approved a move into Pakistan’s electric vehicle market, with its board agreeing on November 4, 2026, to invest in a new wholly owned subsidiary that will import affordable, compact electric cars from China.
What happened?
The cement manufacturer’s board formally approved the investment at a meeting on November 4, 2026. The new subsidiary will start by importing completely built-up electric vehicles directly from China, targeting the mass market with compact models designed to suit the budgets and daily travel needs of ordinary Pakistani buyers. The board said rising consumer interest in electric vehicles, a wave of new international entrants, and favourable government tax concessions made the timing right. The company has also left the door open for local vehicle assembly and related supply chain work in the future.
Key details
- The subsidiary will initially import completely built-up (CBU) electric vehicles from China; no brand, model, price, investment amount, or launch date has been disclosed yet.
- The focus is on compact, affordable models for the mass market, rather than the premium segment.
- The announcement came alongside Thatta Cement’s results for the year ended June 30, 2026: consolidated net sales rose 26.3 percent to Rs11.93 billion, while profit after tax slipped 2.9 percent to Rs2.28 billion from Rs2.34 billion.
- The company has previously invested in green energy at its Sindh plant, including a 4.8 MW wind power project; moving into vehicle sales is a much bigger step into a new business.
- The annual general meeting is scheduled for November 27, 2026, in Karachi.
What it means for people in Pakistan
If the plan delivers, affordable Chinese electric cars could bring electric driving within reach of far more buyers, with lower running costs than petrol cars and no tailpipe emissions. For now, though, it is a plan on paper: with no brand, model, or price announced, buyers should wait for those details before expecting cars in showrooms. The move also shows how established Pakistani industrial companies are looking beyond their traditional businesses as the country’s electric vehicle market grows.
