Mobilink Bank has won the Best Digital Banking Services award from CFA Society Pakistan for the fourth consecutive year, adding to a run of recognition for its digital-first banking model.
What happened?
At the 23rd Annual Excellence Awards of CFA Society Pakistan, Mobilink Bank took the Best Digital Banking Services of the Year 2025 award in the Telcos category. The bank also received the Gender Diversity Award FY 2026 in the Non-Banking Financial Institutions category, and was recently recognised with the Community Engagement and Partnerships Award at the UN Women 2026 Asia-Pacific WEPs Awards.
Key details
- The Best Digital Banking Services honour is the bank’s fourth in a row in the category.
- The Gender Diversity Award recognises the bank’s progress on workplace diversity and inclusion.
- The UN Women award acknowledges its work to advance women’s economic participation through partnerships and community-led initiatives.
- Mobilink Bank describes itself as one of Pakistan’s largest microfinance banks, and says it serves more than 67 million registered users alongside JazzCash, including over 23 million women users.
- Bank chairman Aamir Ibrahim said the fourth consecutive digital banking award reflects the trust customers place in the bank and its focus on raising standards in digital financial services.
What it means for people in Pakistan
For customers, the repeated recognition points to a digital banking model built around secure, convenient services that reach people beyond traditional bank branches, including women and small businesses. For the wider sector, it shows how microfinance banks are competing on digital experience as more Pakistanis manage money through their phones.
